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When they're nothing to report on, find or make something to report on.
This, I'm sorry to inform you, is the cause of the recent speculation regarding Peter Forsberg's possible signing with Ottawa.
The journalists are bored, so they call up Forsberg's agent and get him to say the words "Ottawa" or "Senators" in any sort of context, and then they print.
ie: Forsberg says he wants to be "in Ottawa".
This is the sad truth everyone. Sports journalists, stop playing with our emotions.
PS: I appreciate "Save Saylor's" and "Ian Mendes'" truthfulness when speaking with student media, and I hope they continue to do so - those guys rock.