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The above ad was in the Ottawa Sun this morning. I'm not sure how long Auld has been fron-and-centre in the Sens' A Force United campaign, but he certainly wasn't at the start of the year. In fact, Martin Gerber was in a number of advertisements at the start of the year, but you won't see him around anytime soon (knock on wood).
I (apparently erroneously) gave Gerber the benefit of the doubt at the start of the year, but many people (including blog-mate Ben) correctly predicted that Auld would quickly surpass Darth Gerber as the starter. His numbers are as good as those of any Senator in recent history, with a GAA of 2.02 and a SP of .926 despite his record of 7-6-3. Auld is playing well enough for the team around him to win, which is all the Senators and Sens fans asked of a goaltender; now the skaters have to hold up their end of the bargain.