No lie: I have nine categories of my life being scheduled and tracked through my Gcal. Some are frivolous: "Heroes Premiere!" (Sept. 22 2008) and others are more serious "Exam!" (April. 15 2008).
One of those categories is "Ottawa Senators 2008-09 schedule". It's going to ensure I don't miss a Sens game all season - and I didn't even enter the dates.
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(Tip! Look for calendars that contain what station the game is on too. That makes the calendar much more useful.)